Agency Partners
AirBolt is an Australian tech company that creates state-of-the-art trackers and locks to make losing things a thing of the past. Their vision is to become the market leader in remote access management and asset tracking, so they reached out to us to help them achieve this goal. It was an interesting challenge to help the company, as AirBolt was launched in 2014 and already had two super successful Kickstarter campaigns behind its back.
Ivan
Co-Founder
/ Agency /
Australia
Security
Their initial goal was to improve their website’s conversion rate and to clearly and efficiently communicate the range of AirBolt’s products and their capabilities.
They started off with a simple website redesign, however, as the work went on the scope was continuously extended with several design services, such as UX audit, brand facelift, mobile app redesign, product and lifestyle photoshoot and packaging design.
They did not have to dig deep to identify a large amount of “quick wins”: they could easily modify several smaller elements to instantly improve the website’s performance. These “quick wins” were, just to mention a few:
They also decided to conduct the UX audit and the brand facelift at the same time which saved a tremendous amount of time and money for our client: one of AirBolt’s developer colleagues started to work on the website based on our designs, they reviewed their work continuously, and when something didn’t turn out as planned they indicated immediately and helped them fix the incorrectly implemented element.
Regarding the mobile app redesign, the main concept was to keep everything clean and simple but to also make the interface attractive for users. Although they liked the simple experience the app offered, they definitely needed to give it a fresh look and align it with the newly created website design.
Throughout the audit, it turned out without doubt that creating the appropriate structure is essential as the company continuously launches new products. they laid special emphasis on the webshop subpage applying a strong UX focus, so users can order products more seamlessly which further enhances sales.
The lifestyle image Airbolt provides is also key to engage customers, therefore they decided to use pastel colours and as their special products cannot be illustrated with stock photos, they also considered it important to conduct a lifestyle photoshoot ourselves. This way the pictures are not only specific to Airbolt but also show a unified image.
They also designed custom icons and illustrations for the company. As they couldn’t use photos on their enterprise subpage, they decided to go with specific illustrations designed in a distinct style.
Furthermore, every single product needed to be shot various times and from distinct angles for the webshop gallery. For instance, one of the compositions needed to be the product held in hand in order to demonstrate its size.
Another framing was the reinforcement of the lifestyle message: i.e. they attached the trackers and locks to a backpack or a bike. This approach was quite a challenge as it wasn’t always easy to find the perfect composition and angle in case of certain products.
Another challenging task was taking professional yet attractive photos of cables and other accessories.
In case of the wallet, it was also key to create an instruction manual on how to use it, and additional designs for the packaging of the supplementary collar connected to their GPS device were also needed.
By the end of this phase, they completely redesigned the packaging of the whole product family and made their style consistent with the newly released branding, as well as added the new icons which were aligned with the style of the website.
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