Generative AI platform for customer engagement

Building a complex generative AI platform from scratch in only 8 months

The client reached out to us at the beginning of 2023 with a clear goal: building a SaaS-based solution that would redefine the nature of customer engagement and operational excellence with the power of generative AI. Having their ideas already validated through a functional prototype, they needed a tech partner with a truly collaborative approach to help them bring their product’s first fully functioning version to life as quickly as possible.

We designed Caju AI’s platform with meticulous attention to UI and UX, ensuring an intuitive user experience despite its complexity. Our team developed a robust, bullet-proof architecture using the right tech stack to ensure the platform's reliable functionality. We also implemented a scalable, secure multi-tenant infrastructure to support extensive growth. Additionally, we enabled the platform to connect generative AI to various customer interaction data sources, starting with WhatsApp, ensuring future integrations with other tools.

Redefining the nature of customer interactions

Unlike many, Caju AI’s innovativeness wasn’t just about “being powered by generative AI.” It was about how AI can be used and extended to unlock a new world of possibilities for customer-facing businesses. The client’s goal was to create a truly revolutionary platform that would redefine the nature of customer interactions, turn them into actionable intelligence, and translate into improving companies’ operational efficiency.

One of Caju AI’s fundamental goals was to allow companies to access business insights hidden within customer interactions. Due to the lack of appropriate tools able to process those interactions as a whole and structure such an ocean of unorganized data, something like that was never achievable before.

Taking customer service to a whole new level

Supported by the power of data drawn from customer interactions, Caju AI was supposed to help companies lift their customer service quality to an unprecedented level. It was meant to open up a whole new world of hyper-personalization and change how we understand the concept of “individual approach.”

Being aware of the incredible pace of developments in the generative AI field, Caju AI’s founders knew that time to market could be a dealbreaker for their product’s success. To ensure Caju AI stays ahead of the fast-growing competition and enters the market as a pioneer product, we had to prepare it for launch as soon as possible and ensure its high quality from Day 1.

Multiple iterations on Gen AI’s outputs

To ensure the accuracy and correctness of the insights generated by Caju AI, we created a framework to validate model outputs from the platform and ran multiple iterations on the outputs until we were confident it statistically performed better than GPT models alone.

Working on AI-powered solutions for years, we know how important smooth, transparent communication and flexible approach are. Due to this project’s characteristics — tight timeframe, the necessity to incorporate users’ feedback at various stages of the development, etc. — these aspects were especially critical.

Special focus on communication & teamwork

Aiming at the shortest possible time to market, we had to ensure every project step was perfectly thought-through. There was no space for steps back or reworks; thus, continuous communication and working hand-in-hand were the core of our cooperation with Caju AI. We helped the client define what integrations were necessary to ensure all components of Caju AI would work as intended. And, naturally, we implemented them.