Designing & implementing a business insurance platform for Community Broker Network

CBN is a leading insurance brokerage network serving diverse communities across Australia. With a reputation built on trust, integrity, and personalized service, CBN connects clients with insurance solutions tailored to their unique needs. CBN's commitment to delivering positive outcomes for its community extends to its digital presence, making it essential to create an engaging and informative online platform. CBN embarked on a transformational journey to revamp its digital presence with a new insurance offering, iNeedCover, for SME business customers seeking quality, professional insurance advice and coverage solutions they can rely on in a claim. This case study explores how the strategic adoption of Next.js, Tailwind CSS, and Sanity.io, combined with a focus on vibrant design and user experience, propelled the iNeedCover website to new heights.

Richard

CEO

Community Broker Network

David

CTO

/ Agency /

Australia

Fintech

NextJS

Tailwind

Sanity

SendGrid

Product Design

Branding

Empowering customers for an informed decision-making

The primary objective of the iNeedCover website is to empower customers with the knowledge they need to make informed decisions about their insurance needs. To achieve this, iNeedCover empowers customers to access critical risk information via API, enabling well-informed decisions regarding insurance needs while guiding initial conversations with the broker. Users can effortlessly select their company from the available options and gain insights into the associated risks. Users can specify the risks against which they wish to be insured in a user-friendly form. Users can relax once the form is submitted, knowing that an experienced advisor will promptly reach out to provide personalized assistance and guidance. This approach streamlines the insurance selection process, making it efficient and user-centric. Users no longer have to navigate complex insurance jargon and options independently. Instead, they receive tailored support from experts who understand their unique requirements. This level of service reinforces CBN's commitment to putting customers first and ensuring they receive the best insurance solutions for their specific needs.

Design that comes alive with custom illustrations and vivid colors

CBN envisioned a website that delivered essential information and evoked vibrancy and engagement. We collaborated closely with talented designers and incorporated vibrant colors, dynamic shapes, captivating visualizations, lively illustrations, and delightful Lottie animations into the website's design. Choosing the right font for a design project was crucial. We needed playful, rounded characters in a sans-serif typeface that also aligned well with the overall mood of our project. We chose Sora because its approachable appearance enhances readability while adding a touch of modernity and friendliness, making it an ideal fit for CBN. We kept the same principles in mind while we created the color palette. Our objective was to curate a collection of youthful and vivid colors, each carefully selected to complement the overall style of our design. We paid particular attention to the energy and emotion expressed by each tone, ensuring a harmonious balance that resonates with the target audience. We wanted to create life-like human figures, enabling our audience to relate more easily. We aimed to infuse our illustrations with cheerfulness and immediacy, capturing the essence of lively and engaging interactions.

Development excellence with server-side rendering for real-time updates

Next.js was chosen as the website's foundation, enabling server-side page rendering. This SSR approach enhanced the site's speed and ensured seamless content delivery to users, ultimately improving the user experience. A robust SEO strategy was integrated into the development process, ensuring CBN’s iNeedCover website ranked high in search engine results. This increased visibility helped iNeedCover reach a wider audience, delivering insurance expertise to those who needed it most. In today's mobile-centric world, responsive design is a top priority. The website was meticulously crafted to adapt seamlessly to various devices and screen sizes, ensuring that users receive an optimal experience regardless of their chosen platform. One of the standout features of the iNeedCover website is its integration with Sanity.io, a leading headless Content Management System (CMS). Sanity.io powers the website's /studio page, giving CBN unprecedented control and agility over its content.

Conclusions of our success story with CBN

The strategic amalgamation of Next.js, Tailwind CSS, and Sanity.io has taken CBN's digital presence to unprecedented heights. Vibrant design elements, captivating animations, and a user-centric approach have transformed the website into an engaging and informative platform. With SSR for speed, SEO optimization for visibility, and the power of Sanity.io for content management, CBN now delivers its trusted insurance solutions to communities with more significant impact and efficiency. The success story of CBN's digital transformation inspires businesses seeking to elevate their online presence to the next level.